What it is: Khoros is a social media marketing platform used by some of the biggest media agencies out there. Click directly on what needs to be changed and work with editors without being in the same room. Pinning comments frame-by-frame allows videos to act as a living document. Why you need it: No more hovering over editors’ shoulders or writing out lists of timecodes for edits. It logs ongoing drafts for review and integrates into several publishing platforms. What it is: Wipster is a video feedback and approval tool that allows comments to be pinned on specific video frames.
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Why you need it: The website has an easy-to-use interface, offers free downloads, and allows users to format visual assets for a variety of social platforms. What it is: Canva is a free graphic-design tool that gives users access to over a million photos, graphics, and fonts.
Why you need it: The applications give visual content creators who are adept at producing visuals from the ground up the ultimate customizability and control over virtually all elements of the creative process. It’s comprised of applications for graphic design, video-editing, and web development, which all require a monthly subscription for use. What it is: Adobe Creative Cloud is every designer’s must-have. Why you need it: Aside from being incredibly easy-to-use for first time video creators, Vimeo has tools to market your business, communicate internally, collaborate on videos, host events, and monetize content all in one place. This powerful video platform aims to provide professional-quality video to an array of audiences from large marketing teams to individual content creators.
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What it is: Vimeo is an all-in-one video software that offers solutions for video editing, live streaming, virtual events, OTT, and more. Why you need it: With outside app integration and easy search functions, Slack is much more efficient than email when it comes to collaborating with a team. What it is: Slack keeps companies connected by providing teams with a streamlined communications platform that enhances projects and all-around decision making. Why you need it: Social media management tools like Hootsuite are critical for taking the stress away from the everyday chaos of managing and producing social media campaigns so you can spend more time on creating posts, engaging with audiences, and keeping track of the 24-hour news cycle. What it is: Hootsuite helps content creators everywhere consolidate social media accounts, schedule posts and campaigns, provide analytics and organize your trusted news sources. Here are 12 we always have in our back pocket: Looking for a sign to add new content tools to your toolkit in 2022? This is it. Leave your outdated ways of creating, sharing, and analyzing in 2021 and bring exciting, easy-to-use software on board. Streamlining the work you do through a solid tech stack will only allow you and your team to have more time to think big picture. When mapping out what you’re going to do this year to strengthen your marketing strategy, make sure investing in smart content tools is at the top of the list.
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